Google Shutting Down Universal Analytics In 2023

Google Shutting Down Universal Analytics In 2023

Google Shutting Down Universal Analytics In 2023, Google is preparing to end Universal Analytics, the default version of Google Analytics before GA4 in mid-2023.

To be precise – July 1st 2023 is the date Universal Analytics will stop processing new data.

Universal Analytics 360 properties will be granted an additional three months of data processing which will end on October 1, 2023..

In the future, Google Analytics 4 will be the most popular solution to monitor the activity of websites.

Why?

Google has changed its approach to Universal Analytics due to its inability to provide cross-platform data.

In contrast, GA4 can track data across different web pages and applications.

Google Analytics 4 Is The New Standard, Here are several of the benefits offered by GA4:

• Insights across touchpoints: Get a complete view of the customer lifecycle with a measurement model that isn’t fragmented by platform or organized into independent sessions.
• Data-driven attribution: Assigns attribution credit to more than just the last click, helping you understand how different marketing activities collectively influence conversions.
• More valuable data: Machine learning generates predictive insights about user behavior and conversions, creates new audiences of users likely to purchase or churn, and automatically surfaces critical insights.
• More actionable data: Expanded integrations with other Google products, like Google Ads, work across GA4’s combined web and app data, making it easy to use Analytics insights to optimize ad campaigns.
• Built for enterprise: New sub and roll-up properties in Analytics 360 allow you to customize the structure of your Google Analytics 4 properties to meet data governance needs.

ALSO WATCH:

• July 1, 2023: All standard Universal Analytics properties will stop processing new hits.
• October 1, 2023: All 360 Universal Analytics properties will stop processing new hits.

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